Education, education, education – Calamos Investment
Calamos Investments is a well-known name in the US. They pioneered the use of convertible bonds in investment portfolios. We were asked to help grow the UK business by improving brand recognition among pension fund trustees, investment consultants and the institutional pension market as a whole.
We provided advice on product positioning and communication for key investment areas. This provided a platform for a range of media and marketing activities to increase awareness of the Calamos brand. Among them were trustee education dinners, award submissions and an integrated media relations programme.
Calamos Investment has become an established name in the UK pensions market. In 2014 Calamos was short-listed for Emerging Markets Manager of the Year at the inaugural Pensions Age awards.