A well-regarded insurance-focused law firm had a very clear vision for the future, driven by the appointment of a new Senior Partner. Their aim was to become one of the top three global risk and insurance law businesses by 2020 — and driving forward a high-profile merger was a key first step to making this happen.


Our team developed a carefully structured and targeted B2B campaign specifically designed to heighten the firm’s reputation among existing stakeholders and potential clients, and more widely throughout the industry. We carried out a robust “meet the media” program, placed insight-led commentary, secured feature placements and implemented a wider networking program.


Since completion of the merger, the firm’s visibility has taken significant leaps forward in the marketplace. The firm continues its trajectory of growth and expansion, including another combination with a regional law firm, the launch of a new claims service, and consolidation and expansion of its London-based team.