Increasing real estate coverage with a process-driven approach

Brief

An Am Law 200 firm asked Infinite Global to double down on its media relations efforts for its Real Estate practice, focusing on the national, New York and New Jersey markets. ​

Solution

In coordination with the firm’s marketing and practice group leadership, we built a strategy focused on firm-specific work and positioned spokespeople on topical issues in key trade outlets, including The Real Deal and Crain’s New York, along with top-tier business and legal publications. ​

Outcome

As part of the initiative, Infinite Global presented the firm with 59 media opportunities in one year, a 127% jump over the previous year, resulting in a 68% increase in media placements. We also increased opportunities related to real estate deals the firm was involved in by 35%, increased opportunities on news topics by 300% year-on-year​ and secured coverage for 19 attorneys in the Real Estate group.