Positioning a pensions firm front and centre

BRIEF

Infinite Global was appointed by one of the UK’s top ten actuarial and pensions consulting firms to heighten its visibility and reputation in a highly competitive marketplace. As leading actuaries, the firm’s clients are made up of major pension schemes, wealth managers, and large corporates.

By implementing a PR campaign designed to evolve throughout the five-year partnership, Infinite Global bolstered the firm’s positioning as thought leaders within its specialist fields of pensions, investment, insurance, and employee benefits.

APPROACH

Infinite Global collaborated with the firm to develop a comprehensive media strategy focused on boosting client and prospect engagement through a sustained pipeline of effective, high-profile PR coverage.

Our aim was to drive the media agenda in pensions, investment and insurance, through anticipating media trends and responding to developments affecting these sectors, including key government announcements, regulatory changes, and major industry news.

We also worked on a number of research-led media campaigns, amplifying and activating the firm’s major pieces of thought leadership across both key pensions issues (e.g. pension transfers, DB scheme deficits and de-risking) as well as wider themes such as ESG, financial wellbeing and longevity.

OUTCOME

Over the course of this multi-year campaign, Infinite Global generated impactful profile for the business – maintaining a continual presence in national media, including the Financial Times, The Daily Telegraph, and The Times. In a 12 month period alone, nearly 400 media opportunities were secured, including 85 national opportunities, reaching an estimated potential audience in excess of 2 billion.