Promoting a leading clean energy advisor

BRIEF

Amid rising concerns around climate change, the move to ratify a net-zero emissions target of 2050 by the UK government, and a rapidly growing renewable energy and storage market, Infinite Global was instructed by a UK top 100 law firm to significantly advance its visibility in the field of clean energy.

APPROACH

Working closely with the firm, we devised a targeted communications strategy that leveraged the robust technical expertise and experience of spokespeople across a range of issues affecting the clean energy market while maximising synergies with the firm’s wider offerings in real estate, public sector, digital, data privacy and cybersecurity, and finance. At the heart of the campaign was a consistent and proactive effort to significantly ramp-up the firm’s profile in national, regional and trade media on technical as well as hot button issues and breaking news, helping position it as an authority on clean energy.

OUTCOME

Over the course of the campaign we generated extensive publicity for the firm, securing more than 105 earned media opportunities specifically within the clean energy sector. The campaign reached a total potential audience of more than 240 million over a three-year time period, growing the firm’s national brand and fostering strong relationships with key media stakeholders in the process.