Relaunching a law firm


We were appointed to lead the merger communications for two distinguished law firms, working to ensure that the story of the merger provided the right platform for the new firm’s future.


The firm was already known for having one of the most impressive private wealth offerings of any law firm across the globe. However, formidable expertise in real estate, construction, corporate and other areas needed also to be put front and center. Working closely with the firm’s leadership to identify appropriate and compelling positioning, we crafted messaging that conveyed the firm’s story and grabbed the attention of media and stakeholders alike.


Upon launch, we secured scores of merger-related pieces of coverage. Our role then expanded in the wake of the merger to encompass firmwide market positioning and a full-blown media campaign at sector level.