Seamless integration: Becoming an extension of a firm’s BD and Marketing department

• 3 minute read


Newmeyer Dillion, a successful, midsize business law firm with offices in California and Nevada and a wide range of practices, sought public relations to support ambitious growth and business development goals.

After a three-month trial to spotlight the firm’s privacy and data security practice, which resulted in interviews with Forbes, The Wall Street Journal, Law360 and more, the firm tapped Infinite Global for a deeper representation in an array of areas.


Over the course of the relationship, Infinite has become a trusted extension of the firm’s business development and marketing department. From supporting the development of authentic storytelling and case studies to PR momentum around real estate opportunity zones, insurance, bankruptcy trends and more, Infinite has worked with attorneys spanning nearly every practice group. We have also helped the firm develop effective communications processes, from onboarding new laterals to reporting success to firm leadership, that provide structure and ensure ongoing buy-in and success.


“PR has been a virtuous cycle; it has opened doors to business development opportunities while also helping us generate new ideas and strategies to keep our work cutting-edge.”

– Gia Altreche, Director of Business Development and Marketing, Newmeyer Dillion.

To date, Infinite has helped the firm secure placements in a broad range of outlets, from targeted industry publications in employment, construction and real estate, to top-tier publications like The Wall Street Journal and Associated Press. These placements have, among other things, driven traffic to the firm’s website, helped credential attorneys in online biographies, RFPs and collateral, deepened the firm’s client relationships, and led to the development of numerous new business relationships.


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