Infinite Insight: How does in-house experience help PR consultants offer clients added value?
The Infinite Insight podcast features conversations among Infinite Global colleagues on the challenges facing clients and exploring how best to maximize the benefits of agency support.
In the latest installment, Infinite Global Associate Vice Presidents Jean-Luc Renault and Ivette Delgado share their perspectives on how their previous roles on law firm communications teams inform their approach to supporting the agency’s clients.
As Jean-Luc and Ivette reflect on their previous interactions with outside agencies while in-house, they touch on how they often relied on that support as an extension of their internal teams. With in-house marketers often wearing many different hats and juggling responsibilities, external agencies provide an extra hand with everything from day-to-day media relations assistance to big-picture thinking and creative strategy. Jean-Luc and Ivette also discuss how agencies expand an in-house team’s media relationships, market insights and experience on what works and what doesn’t.
The discussion also explores how the pandemic has shifted the relationship between in-house teams and external agencies. The use of video calls and the shared experience of operating remotely has brought some of the walls down between in-house marketers and agency professionals, and is a trend that is likely to continue.
Listen to the conversation to learn more: