AI comes of age – Tal Donahue gives 2023 comms predictions to PRWeek

With technological advancements continuing to accelerate, ongoing geo-political instability, the lasting effects of the global pandemic, and major cultural change driven by demographic shifts, mapping the landscape for communications in 2023 and beyond is no simple task.

PR Week invited 23 comms and reputation management professionals, including Infinite Global Senior Associate Director Tal Donahue, to give their 23 word predictions for the year ahead.

“AI will come of age. It will shift from a party trick to being a credible and viable part of the comms toolkit.”

Read the article in full here.