The social media move that rewards: Andrew Longstreth and Shannon Dempsey write for New York Law Journal

April 15, 2022

In our latest contribution to New York Law Journal, Infinite Global Head Writer Andrew Longstreth and Client Supervisor Shannon Dempsey explore the use of Twitter as a platform for thought leadership and interaction with journalists. 

It seems that law firms and lawyers grow more comfortable with social media every day. Today, most Am Law 200 firms actively use it to publicize wins, media mentions and other firm news.

LinkedIn is the most popular platform for Big Law by our unscientific observation. And for good reason. It’s the platform of choice for Fortune 500 C-suite executives and business moguls. Want to get noticed by a potential client? Get active on LinkedIn.

Twitter, on the other hand, seems to remain an afterthought. But those interested in raising the profile of their practice and firm shouldn’t give up on the platform. Sure, it can be a mosh pit of noise and misinformation at times. But it’s also the platform that journalists prefer—77% of reporters in a recent Muck Rack survey said it was the most valuable platform.

Though some are loath to admit it, many reporters spend hours a day on it. No doubt, opportunities for entertainment and procrastination are part of the allure. But they also want to check out their competition, monitor for news, break news, and look for story ideas and sources.

Many law firms and lawyers undervalue this opportunity. And they don’t always fully appreciate that they have what it takes to take advantage of it: subject-matter expertise and an ability to explain and contextualize complicated events.

Continue reading on New York Law Journal (subscription required).