Understanding financial, executive and professional risk

BRIEF

Financial, executive and professional risk has evolved rapidly in recent years in tandem with the regulatory landscape. As organisations of all shapes and sizes grapple with new governance regimes and emerging litigation trends, Infinite Global supported this leading global insurance broking giant in delivering risk management solutions that help make clients more strategic and more efficient.

Infinite Global undertook a multi-year campaign to ensure risk management profiling was properly understood – and adequately factored into leadership decision-making – while placing the spotlight on the services that help organisations to implement the most appropriate solutions for their needs.

SOLUTION

By positioning the client team as risk and industry subject matter experts through a campaign of brand awareness, Infinite Global supported sales by providing relevant and meaningful PR coverage to drive engagement with clients and prospects.

Leveraging the diverse breadth of experience that the team had to offer, from directors’ and officers’ liability through to legal and professional indemnity, asset management, M&A and cyber risk, we were able to activate core business lines by targeting different segments of the international and trade media.

OUTCOME

The campaign saw international exposure in the Financial Times and Wall Street Journal, alongside sector penetration in publications such as City AM, Financial News, Hedge Week, Global Risk Regulator, FT Adviser, FTfm, Property Week, Director and Management Today.