London calling – a media relations guide for US law firms opening in London
September 8, 2017 • 15 minute read
Still open for business
Along with New York, London is one of the two major global hubs for international law. Despite the uncertainties following the UK referendum on leaving the European Union, it remains an attractive location for US law firms.
There are many important strategic and operational issues to consider when launching a new office, and getting the media and communications right can be crucial for success. However, British reporters work and behave differently to their colleagues in the United States. The UK legal media in particular has a very specific way of working that can bring both opportunities and dangers.
This report is a must-read for any law firm considering developing a presence in London. Download your copy below and for more information, contact Jamie Diaferia: jamie@infiniteglobal.com (in New York) or Ryan McSharry: ryanm@infiniteglobal.com (in London).