Putting employee screening on the risk management agenda

BRIEF

Infinite Global was enlisted by one of the world’s leading employment screening providers to raise their profile on an international basis in a highly competitive market, as knowledge of and demand for background screening for the workplace continued to gain momentum.

SOLUTION

We ramped up a multi-faceted program of profile-raising on both sides of the Atlantic that encompassed both PR and content development, as well as aggressively seeking to amplify their existing thought leadership assets. In addition, we worked alongside our agency network partner in Dubai to enhance the visibility of the business in the UAE and other key countries in the Middle East, another key market for the business.

OUTCOME

The program actively targeted priority industry trade publications – including HR, tech, life sciences and financial services – as well as yielded several high-profile national media opportunities discussing topics ranging from GDPR, to legal & compliance considerations, to managing workforce risk. We also supported the client through several major business milestones, including a global merger and the launch of their new global technology platform.