Seeking the spotlight for a major funder

BRIEF

Infinite Global was enlisted by one of the world’s leading litigation funders to significantly enhance the visibility of the business, amid rising global demand and ever fiercer competition.

SOLUTION

We ramped up a multi-faceted media engagement and content development program spanning the US and UK markets. This included targeted international support in other jurisdictions including France, Germany and Australia. To support this remit, we marshaled a six-strong account team spanning three Infinite Global offices to deliver the program. In addition, we spearheaded market communications and media engagement as the business pursued a potential flotation on one of the world’s leading stock exchanges.

OUTCOME

In the first nine months alone of our partnership, Share of Voice for the business rose to an estimated 24% against its major competitors. Catapulted into second place, the gains were achieved back of a robust stream of high-value media coverage in top-tier trades and national press. In addition, we provided strategic reputation counsel and support in response to numerous high-stakes developments, including a postponement of its market flotation and eventual acquisition by a leading private equity and investment management firm.