“64% of the C-Suite audience prefers content that takes a bold, contrarian or provocative point of view”

Raconteur 

Insight

The best campaigns always start with understanding. Understanding of your target audience, your competitors and your wider commercial landscape.

We work in partnership with you to identify opportunities to differentiate and cut through the noise to reach your target audience. This includes:

• Campaign ideation and strategy
• Media analysis and trend spotting
• Thought leadership and content review
• Competitor and landscape analysis
• Audience mapping and listening

Armed with these insights we help you formulate a strategy that elevates your thought leadership and delivers a campaign that aligns creative thinking with commercial nous.

Impact

Underpinned by original thinking and proprietary research we help craft your point of view, demonstrating your expertise and understanding through compelling content.

Our qualitative and quantitative research capabilities include:

• Economic research and data modelling
• Industry and archetype targeted surveys
• Public polling
• Media partnerships
• Editorial interviews
• Roundtable facillitation and analysis

Working in partnership with a stable of research specialists and subject matter experts we are able to deliver intelligence-led campaigns of any scale and across international jurisdictions.

With our background in media and PR we know what will make audiences, including the media, sit up and take notice of your campaign. Hard baking this approach in at the outset will result in a campaign that not only conveys expertise but which delivers real brand impact.

Influence

Deploying our specialist PR and Content activation professionals we turn your technical experts into credible, compelling thought leaders, and communicate your campaign across multimedia channels to build influence and generate momentum.

We ensure campaigns:

• Reach the right audiences, at the right time
• Increase share of voice and mind
• Enhance lead generation
• Achieve resonance and relevance with BD targets
• Secure independent validation of expertise through targeted media exposure

Over the years we have successfully developed and launched many agenda-setting and award-winning campaigns for numerous organizations and operate a simple, industry best practice approach to do so that provides clients flexibility and clarity throughout the process.