Campaign to lead the debate on digital transformation
January 31, 2020
Infinite Global works with a leading global technology company whose software and services power the ideas of the world’s most innovative and disruptive companies. We were enlisted to bring to life a campaign concept intended to propel the company to the forefront of the industry and, more specifically, to ‘own’ the idea of digital transformation of IP. In doing so, the company would be positioned as the partner of choice for corporates and their advisors alike to support their drives for innovation and competitive advantage.
At its heart, the campaign featured a deliberately provocative white paper, based on interviews with all of the business’s key leaders as well as select customers – setting the scene for the radical shift which awaits the industry (and with the company leading the way). On the back of that, a robust program of written and multimedia content, social engagement, paid social content, and strategic PR activity worked together to engage and amplify.
The first two months of the campaign alone garnered significant results and impact, including:
- More than 1,000 report downloads and MQL registrations via the microsite
- Key strategic industry PR coverage and/or major feature articles
- Multiple pieces of timely, topical written content
- Organic social content with more than 140,000 impressions
- Sponsored social content that reached a targeted audience of more than 600,000 senior business leaders around the globe