220 Montgomery Street, Suite 820
San Francisco, CA 94104
Zach Olsen leads Infinite Global’s San Francisco office and oversees the firm’s crisis response and reputation management group. In addition to the management of Infinite’s global operations, Zach’s work includes helping organizations and individuals prepare for and respond to crises that threaten their reputations, brands and bottom lines.
Our clients look to Zach for strategic counsel on internal and external communications campaigns and high-stakes litigation PR efforts, and value his expertise in assessing and responding to public-facing crises. Those clients include public entities, law firms, financial services institutions, healthcare companies and C-suite executives in the US and abroad.
Zach is a frequent public speaker and author on topics important to Infinite Global’s clients, including the management of reputational risk and exposure, the incorporation of PR and media relations into broader marketing campaigns, and the leveraging of current events into credentialing efforts for individuals and organizations. He earned a BA with honors from the University of Massachusetts, Amherst.
“Outrunning a crisis” – Legal Marketing Association West, November 2018
“Barnes & Noble’s fired-CEO secret is unusual” – Directors and Boards, July 2018
“Potential clients are confident in law firms’ cybersecurity. Should they be?” – Legaltech News, June 2018
“Michigan State University weighs scandal’s financial impact” – Marketplace, May 2018
“It’s time to develop your crisis communications plan” – New York Law Journal, March 2018
“Stanford University server exposes data of 10,000 staffers” – SC Magazine, December 2017
“Reduce hack fallout with foresight” – Business Insurance, November 2017
“How universities can prevent a crisis from becoming their legacy” – Inside Higher Ed, August 2017
“Outstanding sales people possess these unique character traits. Do you?” – Inc., April 2017
“Spanier’s conviction highlights lessons of Sandusky scandal” – The Chronicle of Higher Education, March 2017
“Law’s lessons learned from the “CloudBleed” leak” – Legaltech News, March 2017
“Getting ready to talk about your firm’s upcoming data breach” – New York Law Journal, February 2017
“Crisis communication in a post-truth world” – Communications World Magazine, February 2017
“100 Leading Legal Consultants and Strategists” – Lawdragon, 2019
“100 Leading Legal Consultants and Strategists” – Lawdragon, 2018
“100 Leading Legal Consultants and Strategists” – Lawdragon, 2017