Zach Olsen
President
As President of Infinite, Zach Olsen has helped manage the agency’s global growth and operations for almost 20 years.
Based in San Francisco, Zach also leads Infinite’s crisis response and reputation management group, which helps organizations and individuals prepare for and respond to crises that threaten their reputations, brands, and bottom lines.
Clients look to Zach for strategic counsel on internal and external communications campaigns, high-stakes litigation PR efforts, and his expertise assessing and responding to public-facing crises. Those clients include public entities, law firms, financial services institutions, healthcare companies, and C-suite executives in the U.S. and abroad.
Zach is a frequent public speaker and author on topics important to Infinite’s clients, including the management of reputational risk and exposure, the incorporation of PR and media relations into broader marketing campaigns, and the leveraging of current events into credentialing efforts for individuals and organizations.
