Zach Olsen


San Francisco

220 Montgomery Street
Suite 820
San Francisco, CA 94104
Zach Olsen

About Zach

Zach Olsen leads Infinite Global’s San Francisco office and oversees the firm’s crisis response and reputation management group.  In addition to the management of Infinite’s global operations, Zach’s work includes helping organizations and individuals prepare for and respond to crises that threaten their reputations, brands and bottom lines.

Our clients look to Zach for strategic counsel on internal and external communications campaigns and high-stakes litigation PR efforts, and value his expertise in assessing and responding to public-facing crises. Those clients include public entities, law firms, financial services institutions, healthcare companies and C-suite executives in the US and abroad.

Zach is a frequent public speaker and author on topics important to Infinite Global’s clients, including the management of reputational risk and exposure, the incorporation of PR and media relations into broader marketing campaigns, and the leveraging of current events into credentialing efforts for individuals and organizations. He earned a BA with honors from the University of Massachusetts, Amherst.

Published Works

Learning from Roku’s Breach Communication Shortcomings” – PR News, May 2024

How Law Firms Build And Protect Stellar Reputations” – Law360, November 2023

The First 48: Our Firm Is Under Cyber Attack, Now What?” – New York Law Journal, October 2023

“Legal Consultant Limelight: Zach Olsen” – Lawdragon, July 2023

“Navigating the Digital Storm: A Guide to Crisis Management for Law Firms” –  New York Law Journal, July 2023

“If Kirkland & Ellis Can’t Avoid Cyberattacks, Who Can?” – The American Lawyer, July 2023

“’Maximum Damage’: Law Firm Partners Learn The Hard Way Never To Put Offensive Things In Writing” – Above the Law, June 2023

“Barber Ranen Founding Partners Resign Following Disclosure of Misogynistic, Racist Emails” – The American Lawyer, June 2023

As hacking allegations reach US courts, Dechert faces a two-front battle” – The American Lawyer, October 2022

What do clients in crisis really need from lawyers?” – ABA Journal, January 2022

All rise: The future of Big Law in an era of stakeholder engagement” – New York Law Journal, December 2020

How brands can craft messages around financial relief” – PRNews, May 2020

Why litigation PR needs to be part of your marketing plan” – ABA’s Law Practice Today, March 2020

What it really means to be ready for crisis” – The Recorder, February 2020

A world in crisis: What 2019 taught us about communications” – New York Law Journal, January 2020

Managing communications during an internal investigation” – Corporate Counsel, November 2019

US aviation takes hit for slow, tepid response to Boeing crisis” – O’Dwyer’s, March 2019

“Outrunning a crisis” – Legal Marketing Association West, November 2018

Legal consultant limelight: Zach Olsen” – Lawdragon, September 2018

Barnes & Noble’s fired-CEO secret is unusual” – Directors and Boards, July 2018

Potential clients are confident in law firms’ cybersecurity. Should they be?” – Legaltech News, June 2018

Michigan State University weighs scandal’s financial impact” – Marketplace, May 2018

It’s time to develop your crisis communications plan” – New York Law Journal, March 2018

Stanford University server exposes data of 10,000 staffers” – SC Magazine, December 2017

Reduce hack fallout with foresight” – Business Insurance, November 2017

How universities can prevent a crisis from becoming their legacy” – Inside Higher Ed, August 2017

Infinite Global’s Olsen appointed to NJ State Bar Association’s Cybersecurity Task Force” – May 2017

Infinite Global President Zach Olsen to moderate panel at NetDiligence Cyber Risk & Privacy Liability Forum” – May 2017

Infinite Global President Zach Olsen to speak at Aon Consulting Industry Symposium” – May 2017

Outstanding sales people possess these unique character traits. Do you?” – Inc., April 2017

Spanier’s conviction highlights lessons of Sandusky scandal” – The Chronicle of Higher Education, March 2017

Law’s lessons learned from the “CloudBleed” leak” – Legaltech News, March 2017

Getting ready to talk about your firm’s upcoming data breach” – New York Law Journal, February 2017

“Crisis communication in a post-truth world” – Communications World Magazine, February 2017


“100 Leading Legal Consultants and Strategists” – Lawdragon, 2017-2024